Amber Alert

Through Proprietary rights and media recognition we retain full rights to the Name Amber Alert since Ambers Abduction in January1996!

9-Year-Old Amber Hagerman, was abducted and sexually assaulted and Murdered in Arlington, Texas in Jan. 1996, Amber alert is named after her! May Amber Never be forgotten!

In January 1996, nine-year-old Amber Hagerman was riding her bicycle on a warm Saturday afternoon when a neighbor heard the girl scream. The neighbor saw a man pull Amber off her bike at the closed-down Winn Dixie Store on Abrams Street, throw her into the front seat of his pickup truck, and drive away at high speed. The neighbor called Arlington, Texas police, and Amber's brother Ricky went home to tell his mother and grandparents what had happened.

At that time, Richard and Donna called the news media and the FBI. The Whitsons and their neighbors began searching for Amber. It was a cold winter that year and I (Bruce Seybert) was with a few people searching the Trinity River's bottom just north of Arlington with the others. Amber Hagerman was in Girl Scouts with my daughter, so this hit very close to home. I stopped in and talked with Donna and Richard and the grandparents, and helped deal with the press and news reporters. During this time, neighbors and citizens of Arlington, Texas and all over the Dallas, Fort Worth Metroplex and Texas started a shrine at the abandoned Winn Dixie store near the loading dock where Amber Hagerman had been abducted. Four days later, a man walking his dog found her body in a storm drainage ditch. At that time, peoples' hearts fell out. The community mourned and questions turned to anger after the autopsy showed 9-year-old Amber Hagerman had been sexually assaulted, then murdered. At this, Donna and Richard Amber's parents started the Organization P.A.S.O., People Against Sex Offenders, Amber Hagerman. We ran P.A.S.O. out of my pickup truck with a camper shell on the back at the shrine at the abandoned Winn Dixie loading dock. We had freezing temperatures and even snow that year! We collected all the signatures we could to take to then-Governor George Bush Jr., for tougher laws to protect the children. During this time, President Bill Clinton and First Lady Hillary Clinton called to express their feelings of sorrow and loss to Donna and Richard. They gave them the phone number to the Chief of Staff, and were assured if they called the President, their call would be returned within 24 hours! During this time, Governor George Bush Jr.'s office contacted us and conveyed that the Governor felt Texas had tough enough laws and all they needed was better enforcement. God's Place International Church then came forward after seeing us on the news working out of my pickup truck, and donated office space for us to use!

After we had an office space for P.A.S.O. things began to grow and happen fast. The newspapers, live news on television and radio featured our cause in the news daily, trying to catch the killer of Amber Hagerman. I became the office manager, handled press releases and was the spokesman for P.A.S.O. We had Laurie, a computer genius, join us. Then AST Computers donated a computer system to P.A.S.O. and Microsoft donated software. Thus, learning how to use a computer began. Internet service was donated, so now knowledge was a click away! Since Governor Bush made it clear he was not going to do anything, we contacted then-Congressman Martin Frost, and, with Marc Klaas' help, we drafted the Amber Hagerman Child Protection act, which was signed into law October 1996 by President Bill Clinton. During this time Marc Klaas and I had talked about what needed to be done when Polly was abducted and what was not done. Thus the idea of the AMBER ALERT was born.

After a trip to Washington DC in July 1996, we were asked to attend a Media Symposium at the Arlington Convention Center that month. All the TV stations, newspapers and radio stations were in attendance. Richard Hagerman had a speech prepared to give, but upon our arrival we were notified that I was the one they wanted...they were honoring the top community leaders of the Dallas Fort Worth Metroplex! With nothing prepared but what was on my mind, I was given 20 minutes to tell the media what they needed to do and what needed to be done. Thus the Amber Alert was born. I went into detail about what the police needed to do and what the media could do to get info out faster on abducted children, since the first 24 hours is the most important. The Helicopter news and traffic reporter from KRLD Radio took what I had to say to the Dallas Police Chief, and the rest is history. 2 months later Rick Roberts, then of KRLD, Richard Hagerman and myself (Bruce Seybert) sat in the KRLD Radio studio running the first test of the Amber alert. Governor George Bush Jr. contacted us wondering why we went to the Federal Government for help on laws and not to him! Well, as you read before, we went to him and were told there were already enough laws and they just needed enforcement. Governor Bush released the crime statistics for 1996 and said sex crimes were down. Interesting point...Texas judges were giving sex offenders Deferred Adjudication as if molesting a child was the same as a traffic ticket! If these crimes were combined, the sex crimes had actually increased. Since 9 out of 10 sex offenders re-offend, how many more children were molested for their failure to put the sex offenders in jail? Now President George Bush Jr. signed the Amber Alert into Federal Law.

FACTS: George Bush Jr. nor the DOJ had anything to do with the Amber Alert in any way, other than making it federal law since most states had already incorporated the Amber Alert. The Amber Alert was developed as a tool to save children's lives, not for political gain. And from a governor who did not help, to a president who finally did help on a whim, well, you see the facts! The first mention of what now is known as the Amber alert was based on what Mark Klass had said needed to be done and had asked for in the past. All of this was mentioned at the Arlington City Council meeting from the beginning, as well as to the local newspapers.

I wore these buttons during all news conferences, lobbying and press releases.

Amber Hagerman's killer has still not been caught. John Douglas, the founder of the FBI Profile unit, profiled her case for Donna and Richard. He says since this man got away with it, at some point he will kill again. He also felt at that time her killer lived in the area, so he may have moved by now. Click on link to read related news articles !

"In no way was Pastor Charles Williams associated with the release of the AMBER ALERT at a media Symposium (which was based on the facts Mark Klaas had released years prior, outlining what was needed after his daughter Polly was abducted by Richard Allen Davis and murdured) at the Arlington Convention Center, nor was he taken to KRLD Radio By P.A.S.O. Also, Pastor Charles Williams was not at the first test of the Amber Alert either! "Nor do we and including Donna Amber Hagerman's Mother in any way endorse things related in the Amber Alert Name that he sells! Yet this picture remains!

The "Amber Alert" and "The Amber Hagerman Child Protection Act" are the results of what was needed and what is still needed to Protect the Children! Please watch the Video below, and Help Mark Klaas continue in his work to protect the Children!

The amber alert founder is not debatable, The Concept was Developed by Mark Klaas, The Name was given Amber Alert By Donna (Amber's Mother) Richard (Amber's Father) and Myself, Bruce Seybert, from Day one as the Amber Alert!

But we created the "Amber Alert" name we maintain through Media Recognition for Non-Profit use and Protecting the Children! All Know me as Bruce aka DJ TXBad1

"A Very Big Thank you, to Lady A in San Diego, California for her Help, she Knows who she is!"

Founder of the Amber Alert Pastor Charles Williams , Columbus Ohio, Mega Church Pastor Williams Amber Alert MerchandiseConcept Of The AMBER Alert Pastor Charles Williams